it's not a sandwich.
BRAND DOC // v.1.0
// THE MARK // THE LOGO IS THE ANSWER
it's
not
a sandwich.
EST. 2026 · München Werkviertel · VOL. 01 / ISSUE 01
// THE MISSION

SOLVE LUNCH, ENABLE RAPID POINT-TO-POINT SANDWICH, AND TRANSFORM MUNICHEN WERKSVIERTEL — ONE SHOKUPAN AT A TIME.

1:45 MIN TOAST · 110 G PROTEIN · EST. 2026
// TYPOGRAPHY

Inter Display
(Helvetica Neue equivalent)

THIN 100
it's not a sandwich.
LIGHT 300
it's not a sandwich.
REGULAR 400
it's not a sandwich.
MEDIUM 500
it's not a sandwich.
BOLD 700
it's not a sandwich.
BLACK 900
it's not a sandwich.
// COLOR SYSTEM
INK
#0A0A0A · Background-Inverse
CREAM
#F4F1E8 · Page Background
MUSTARD
#FFB400 · Akzent
PAPER
#FAFAF4 · Card BG
// PRINCIPLES
  1. 01One sandwich. Every time. No menu bloat, no compromise.
  2. 02Hausgebackenes Shokupan — 72% hydration, 12 h Kühlreife.
  3. 03Bayerisches Strohschwein, Nama-Panko, 1:45 Min Toastzyklus.
  4. 04No mayo bomb. No leftover. No apology.